Performing arts organizations launch 'Go See a Show' campaign
Pittsburgh Business Times - Although a possible merger between three of the region's performing arts giants did not materialize, those efforts have led to a new campaign encouraging Pittsburghers to go see a show.
Last year, the Pittsburgh City Theatre, Pittsburgh CLO and Pittsburgh Public Theater launched an effort to identify potential areas of collaboration, including possible consolidation. While it was announced last week in a letter that the City Theatre's board had voted against the merger, the letter stated that the exploratory process had "yielded meaningful benefits, including future programming partnerships and the joining of forces to launch the 'Go See a Show' campaign."
Now, that campaign has launched. The campaign, in part supported by an Allegheny Regional Asset District grant to City Theatre and Pittsburgh Public Theater, will see over a dozen performing arts organizations in the region offer discounts and promotions through July, featured on a centralized website.
"Our region's performing arts organizations have long showcased a vast array and deep bench of talent," Pittsburgh Public Theater Managing Director Shaunda McDill said in a prepared statement. "The stories we tell on stage reflect the breadth and depth of our lived experiences and the people of this city maintain a tradition of showing up for them. 'Go See a Show' reminds people that our theater scene is replete with an abundance of stories worth showcasing and they are worth making time for."
Beyond the three aforementioned organizations, other participants are the Alumni Theater Company, Attack Theatre, the Becoming Arts Collective, CMU's School of Drama, Front Porch Theatricals, Little Lake Theatre, New Horizon Theater, Old Schoolhouse Players, Pittsburgh International Classic Theatre, Pittsburgh Playwrights Theatre Company, Pittsburgh Savoyards, Prime Stage Theatre, South Park Theatre, Stage 62 and Quantum Theatre.
"Life gets busy, and it's easy for even the most engaged audiences to go longer than they intend before shows" Pittsburgh CLO Executive Producer Mark Fleischer said in a prepared statement. "Go See a Show makes it easer to explore the full range of theatre happening across Pittsburgh each week and to rediscover the joy of being in the room together, sharing an experience that only exists live."